The term “AdWords” seems to be popping up everywhere and rightfully so. If executed properly your pay per click ad could get in front of thousands of people, depending on your market. For those that are not familiar with AdWords, the next time you are googling terms like “Mechanic in my area” the listings at the top and side of the search window with the Ad icon near the description - those are pay per click ads or AdWord ads. It will look something like this:
Since Google is in business to make money and Adwords is such a hot topic. They created a self-serve AdWords creator, “Adwords Express”. In Adwords Express you are in charge of setting up your ad from start to finished with the guidance of Google’s input. For the experienced ad creator, this process should only take about 15 minutes. Sounds great right? Here’s the dark underlining, with the lack of targeting that you get with Adwords Express it is kind of like gambling. Every once and awhile your ad will be served to your desired search term, but you open yourself up to a lot of wasted spend. You are also missing out on all the Adwords platform has to offer.
However, there is another option- Professional AdWords Management. These are highly skilled individuals that will consistently groom your AdWords campaign to ensure your money has the best ROI. We have tools to do just this and it is executed with precision. The photo below shows how we are able to ensure the best ROI.
The report above shows a consistent decrease in Cost Per Click as the count of Clicks steadily increases. Backed by our Machine Learning software, Client campaigns “Learn” their competition over time and dynamically optimize to control cost and increase effectiveness, even with a minimal ad spend budget.
Since we are day in and day out looking at different ads and making campaigns we are conditioned to making each dollar count. In the end, the best way to ensure the best ROI and not having rely on the luck of the dice is to hire Professionals for Adwords Management. Read more on search engine marketing's low hanging fruit.
