In a previous blog article that I wrote, Increase Your Bottom Line with Customer Reviews, we touched on how the reviews that you receive are the second thing that a customer will see after they read your company name. I mentioned that consumers may find you by searching “mechanics in my area” or “BMW specialist in my city”. Here is a quick example of what your customer is looking at when they search.
When it comes to reviews the companies that have 4.5 stars or more will attract more customers. Another thing to consider is how many reviews you have. This is a factor that will make you stand out above the rest. The minimum amount of reviews you want is 50, however, we recommend aiming for 200. This many reviews may seem like a lot (and it is) but it can be achieved by having a strategy in place for consistent review generation. Ongoing review generation is a must for local SEO (Search Engine Optimization) and new customer acquisition.
The all-star in the search above, even though they are third on the list, is Swedish Motors Inc. They have checked off all the boxes which makes them stand out to the customer. They are one of the first three companies seen on the page, they have a review score of 4.8, they have 174 reviews (and counting), and they have an eye-catching review posted with their listing. The more reviews your business has, the more likely Google will trust you and what your customers have to say.
You could become the recognized mechanic in your area with the right plan in place and tools like our review generation and reputation management platform that allows for consistent review generation!
