What happens when your customers visits you on their smartphone? You may think this not something affecting you. The fact is Nielsen today estimates that by the end of 2011, smartphones will overtake feature phones in the U.S.. That means every other customer will have a smart phone. People are visiting you on their phones, are your selling them anything? Capturing your customers at every point in the buying cycle will start with your mobile presence.
About the Author

Adam Kushner
Adam Kushner grew up in his family’s repair shop and worked every role—from lead tech to operations. In 2013, he founded Business Actualization™ to help auto repair shops grow through marketing that actually aligns with shop realities. Today, Adam leads a team of industry-savvy professionals and continues to consult with his family’s shop, combining deep shop knowledge with progressive marketing execution.