Marketing the Earth friendly traits of your business begins by looking at what you are already doing. Most automotive repair shops are already doing a few things that that are easy to pitch to consumers:
- Waste Oil Heater (Oil Recycling)
- Bulk Fluid Purchasing
- Plastic Recycling
- Paper Recycling
- Tire Recycling
- Metal Recycling
- Coolant Recycling
- Power Saving Computer Settings
- HVAC Schedules
- Using Recycled Products
Getting the message to your customers is also a simple task. Tell your green story through Web, Social Media and inexpensive print items for your office.
- Build a “Green” Page on your website.
- Post regular facebook content, with your customers in the spotlight.
- “The oil we recycled from Mr. Jones vehicle saved enough energy to run an average size home for two and a half days”
- Take pictures and videos of your efforts. Having a iphone/itouch or small camcorder in your shop is easy PR.
Actions within you business:
- Get listed on Earth911.com as a waste oil recycler
- Use a bucket vaccum for fluid pick-up over.
- Drain every last drop from your quart containers using a Oil Saver Funnel
- Print a brochure or rack card to talk about your green program. Or, talk about it in you email communication.
- If your invoices are printed on recycled paper tell your customers. Go paperless and email invoices to your customer.
Resources:
http://greenliving.nationalgeographic.com/recycling-waste-oil-2923.html
About the Author
Adam Kushner
Adam Kushner grew up in his family’s repair shop and worked every role—from lead tech to operations. In 2013, he founded Business Actualization™ to help auto repair shops grow through marketing that actually aligns with shop realities. Today, Adam leads a team of industry-savvy professionals and continues to consult with his family’s shop, combining deep shop knowledge with progressive marketing execution.
