![SMART Small Business Marketing Goals](https://blog.businessactualization.com/hs-fs/hub/138004/file-397772938-jpg/images/smart-small-business-marketing-goals.jpg?width=300&height=281&name=smart-small-business-marketing-goals.jpg)
It’s not enough to say that your business needs more visitors, leads and customers-- the questions is, how many, and how realistic is your goal? Goals that don’t take into account known challenges, and that have a “whenever” deadline aren’t likely to be met. At least, not this year.
Always keep in mind the words that define your framework:
- Specific-- is this an exact, narrowly defined goal?
- Measurable-- how will you know that you’ve met the goal?
- Attainable-- do you have the tools and resources to make this happen?
- Relevant-- how will this help your business, why this particular goal?
- Timely-- is 2014 the right year to make this happen?
- Focus on visits if you are building your inbound marketing.
- Focus on leads if your website has good traffic, but it is not developing leads.
- Customers should be your focus if you have good traffic and leads, but are struggling to converting them into new customers (or, get back the old ones!)
- Where has your marketing focused in the past? How successful were you?
- What are you currently spending your marketing budget on? Where can you best leverage your resources?
- How much time does you or your staff have to implement a plan? Is there a reason traffic isn’t leads, or leads aren’t customers?
- What new tools and services could help get rid of past blocks, and stalled out strategies?
Remember, goals that focus on a specific area of need give the clearest vision of success!
Make it Real: Put a Number on It!
(Example SMART Goals)
Make it Real: Put a Number on It!
(Example SMART Goals)
- Get 10,000 new website visits by 2015
- Get 1,000 new leads by 2015
- Get 200 new customers by 2015
![small business goal setting method](https://blog.businessactualization.com/hs-fs/hub/138004/file-397778248-jpg/images/small-business-goal-setting-method.jpg?width=300&height=180&name=small-business-goal-setting-method.jpg)
Download Our Free Template For Your 2014 SMART Marketing Goals
Is your business too invested in outbound marketing for 2014? Consider how inbound marketing can change the way you attract new customers and create great relationships with current ones. BusinessActualization specializes in inbound marketing for your small business.