Auto Repair Shop Owners have to deal with a set of daunting tasks such as;
- Keeping customers, service advisors and technicians happy,
- Managing cash flow, inventory, accounting, marketing.
The set it and forget model is attractive and may work for certain aspects of a business, however marketing is not meant to be set on cruise control.
Get involved with your Auto Repair Shop Marketing to
- Increase effectiveness by creating an engaging strategy.
- Control costs by avoiding "the more I spend the better my results mentality"
- Create long term sustainable results.
Below are five (5) easy ways to get involved in your marketing.
1. Monitoring your social media streams (Twitter and Facebook)
2. Responding to customers and interacting in forums, blog comments and social media.
3. Talk about yourself 25% of the time on Social Media
4. Connect with your customers by telling them the story of why you are in the car business.
5. Blog- It is how you create the ongoing narrative of why you are the expert in your field.
When people look for an auto repair shop, will they turn to you? Read more here.
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