Business Actualization had the pleasure of being able to interview Bill DeBoer of DeBoer's Auto. William J. DeBoer (Bill Jr.) is Co-owner and Vice President at DeBoer’s Auto. Bill's approach to Search Engine Optimization does not include any SEO black magic. Instead of backlinks, keyword stuffing, or poor-quality content, Bill creates content in-house. The result is marketing that resonates with his target audience and ranks in Google in his local market.
As the company’s General Manager, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Passionate about computers from an early age, Bill’s interest in technology gravitated to cars while he was in college. By obtaining a Certificate in Automotive Technology followed by a B.S. in Business Management from Penn State, Bill was able to fuse his interests into a car technology specialization and join the family business shortly thereafter.
Today, Bill runs business development, sales, service department, process improvement, human resources, and technician education programs at the company his father founded over three decades ago.
Hear from Bill about his content marketing strategy. Bill has been working with the Business Actualization Team and leveraging Hubspot to guide his efforts.
1. What system do you use for your SEO?
We use Hubspot to help create content for my blogs. We do 6 blogs per month. Our blogs generally include a video that we send to our blog writers, who assist with creating the content.
2. How does Hubspot work to create SEO?
Hubspot checks optimizations. We create checklists and "calls to action" through our blogs to drive traffic to our page. We create pillar pages, which are like a landing page with a lot more content, and then link our blogs to those pillar pages.
3. Where do you post your blog content?
First, the blog content gets emailed to all of our contacts, and it gets posted to our blog page on our website. We then post it to all of our social media accounts: Facebook, Instagram, LinkedIn, and Twitter. We also share it on additional platforms, including Vimeo, Google My Business, YouTube, and Nextdoor. We include the video where we can.
4. What topics do you talk about?
The topics we choose are pain points. We ensure the content is relevant to the auto repair industry and is thoughtfully written.
Are you paying for SEO? Is the action plan clearly communicated to you? Does your website's content represent your company's brand? It's easy to check the "SEO Box" off of your marketing to-do list by hiring a third party. The challenge is understanding what you are getting and reviewing the results it is generating.
Connect with the Business Actualization Team and review your current strategy and consult on an SEO plan that fits your company, your local market and will drive results to your auto repair shop.
