Call tracking and recording a way to bridge the gap between your online marketing efforts and your offline results. Leverage call tracking to optimize your marketing and determine your return on investment. Call recording can be used for training and to ensure your sales team is closing the leads generated by your marketing.
A few things to include in your call tracking and recording efforts are:
- Trackable Phone Numbers - Giving you the ability to track your different marketing efforts by putting a different phone number with each campaign.
- Keyword Integration - Allow you to track your AdWords campaigns to the phone calls they generate.
- Call Recording - It allows for coaching sessions with employees. It also allows you to go back and review what your team and your prospective customers spoke about.
- Call Quality Tracking - Call tracking can be used to give your incoming calls a score so that you are quickly able to see with calls are the top money makers and focus on the marketing that generates high quality leads.
Here are some ways to enhance your marketing efforts with Call Tracking:
- Integration with your Adwords and Facebook Ad campaigns to track leads generated by each marketing source.
- A/B Testing with Trackable Phone Numbers - Take this scenario, you are running Google ads and you want to see which one is resonating with your prospects. Trackable phone numbers give you the ability to do just that.
- Monitoring phone calls - Let’s think of it this way, when people are calling your business they are one step closer to coming into your business. Being able to monitor your calls and see just how well or how often your employees are closing calls to appointments and service visits can make all the difference in the effectiveness of your sales and marketing.
Consider this, ensuring your digital efforts are up to today’s standards is going to be your best bet and will give you a higher ROI. Call tracking is one tool that’s required to ensure the effectiveness of your paid marketing strategies. The data collected can also be used to further optimize your advertising campaigns.
