Have you ever wished you had a crystal ball so you would know who was calling your shop before you answered the phone? (Right now you’re probably thinking, “I have that already: it’s called caller ID!”). Sure, caller ID tells you the name of the caller (for example, Bob Smith) and what his phone number is. But unless you know Mr. Smith personally, that information tells you nothing particularly useful.
CallRail Copilot is the closest thing there is to a crystal ball. This marketing tool provides useful data about callers that you can review in real time as you are talking to them. It doesn’t simply tell you a caller’s name and number, it provides valuable insight into who they are (including such facts as where they live), how they found you and what pages they have viewed on your website.
Lead Tracking Helps You Better Relate to Callers
Each time your business phone rings, there is a customer or potential customer on the other end. Marketing is about turning these potential customers into ones who regularly turn to your business for their needs. The more you know about who you’re talking to, the better you can tailor your pitch and marketing approaches, seal the deal and win new customers. When you are armed with specific information about a caller, you can tailor your tone and become more relatable and more relevant to your prospect.
Keep Tabs on Your Business Even When You are Not There
If you’ve got a smart phone, you can keep tabs on your marketing efforts wherever you are. Your business will occasionally miss calls, even if it only happens after hours. The CallRail tool will send you an e-mail each time you do, so you can listen to the call recording and follow up, immediately.
Potential customers will be impressed by your follow-through. That’s the kind of thing that will set your repair shop apart from the competition and make someone who may be “just shopping around” decide that your shop is the one he or she wants to work with. In the competitive auto-repair business, any advantage you can gain is invaluable. CallRail Copilot can give you that edge over the competition.
If you are ready to take your auto repair shop marketing strategy to the next level, contact us. Business Actualization is in the business of helping small businesses reach the largest possible pool of prospective new customers.
