A 2011 McKinsey Quarterly study "Drawing a new road map for growth" found that most businesses achieve more revenue growth through developing the market rather than winning market share. This is very clear in the auto repair industry. Those that started their businesses as the only auto repair shop, or the only specialist in the local market tend to control large amounts of market share. Entering a market segment as a newcomer presents challenges that can be insurmountable.
![developing-a-new-market-for-auto-repair-shops-business-actualization-437230-edited](http://blog.businessactualization.com/hs-fs/hub/138004/file-2175098445-jpg/images/blog/developing-a-new-market-for-auto-repair-shops-business-actualization-437230-edited.jpg?width=200&name=developing-a-new-market-for-auto-repair-shops-business-actualization-437230-edited.jpg)
Can a revenue growth be developed within a mature market segment that allows you to bypass existing competitors?
![road-tobest-auto-repair-marketing-tips-business-actualization-277497-edited](http://blog.businessactualization.com/hs-fs/hub/138004/file-2174248819-jpg/images/blog/road-tobest-auto-repair-marketing-tips-business-actualization-277497-edited.jpg?width=200&name=road-tobest-auto-repair-marketing-tips-business-actualization-277497-edited.jpg)
![auto-repair-shop-marketing-advantages-developed-market-889888-edited](http://blog.businessactualization.com/hs-fs/hub/138004/file-2174238744-jpg/images/blog/auto-repair-shop-marketing-advantages-developed-market-889888-edited.jpg?width=200&name=auto-repair-shop-marketing-advantages-developed-market-889888-edited.jpg)
The Independent repair shop market segment has since matured. In many populated cities there are now multiple independent specialty repair shops focused on the same brands, competing for the same share of the market, alongside the dealerships. Can these already saturated markets be segmented again to give a business some competitive advantage? Can a business enter into an existing market segment to produce additional revenue growth?
![automotive-business-marketing-strategies-business-actualization-080100-edited](http://blog.businessactualization.com/hs-fs/hub/138004/file-2175263187-jpg/images/blog/automotive-business-marketing-strategies-business-actualization-080100-edited.jpg?width=200&name=automotive-business-marketing-strategies-business-actualization-080100-edited.jpg)
Are you managing your marketing like a stock portfolio- collecting data, analyzing trends and forecasting for revenue growth?