How do many car owners determine where they'll go for an oil change, inspection, repair, or other needed service on their car? They pop onto the internet and search with general terms like "service center Phoenix" or "car repair shop 76110." They'll receive a list and click on one of the listings near the top. Then within seconds, they'll either become engaged or bored. They'll get to know more about the shop they clicked on or move on to the next one on the list. You can, and should, boost customer engagement with video.
Get in Now and Be a Video Marketing Pioneer
One of the most compelling reasons to pursue auto repair shop video marketing because most repair shops are not doing it. Yet. In some particularly marketing-savvy industries, it's common to see videos on business's websites. Let's face it. You got into the auto-repair business because you love being around cars and making them run optimally. If you're reading this blog, you've discovered the importance of marketing. But marketing likely is not your passion. It's something you do because you realize it allows you to make money doing what you love. One research study estimates that by 2018, nearly 80% of all e-commerce traffic is driven by video. Most of your competitors don't know this. This is your opportunity to beat them to the punch in a significant way.
Should You Promote Your Shop with Video?
If statistics get your attention, listen to these. In the United States, the video streaming site, YouTube generates nearly 20% of all web traffic. Another interesting fact? YouTube is the internet's second most used search engine. What is YouTube's claim to fame? Video! Posting videos on YouTube will have minimal impact on your website's SEO. However, posting videos on your website will make a huge and measurable positive impact on your business.
How Video Helps You Connect with Customers
Think about your habits when you are surfing the internet looking for a doctor, pet groomer, tailor, or any other product or service. You may not realize it until you think about it, but what causes you to pick up the phone and make an appointment or drive to a particular shop? Something clicks for you. Often, that particular spark is familiarity. That is exactly what small business video marketing gives potential customers: familiarity with you, your employees, and your business. Unlike a block of text, a video featuring you, your staff, and your shop makes a personal connection. They will no longer have to imagine what it will be like to do business with you. A video paints a picture so they'll know exactly what to expect from your shop. If potential customers like what they see about your shop on video, they're far more likely to check it out in person. A well-written article informs. A well-produced video informs and humanizes.
Are you ready to harness the power of video to boost your shop's bottom line? Contact us at Business Actualization to get started.
