Originally posted to LinkedIn, the input and discussion offers idea's on how to leverage Uber Business in your automotive repair shop. Industry experts also weigh in on how to evaluate the risk to your branding, customer experience, and budget. Read the original post here. Below I have paraphrased a few of the comments.
Uber launches Uber Central: It's a Big move from Uber. Now businesses can order rides from Uber on behalf of their customers and summon people straight to their location.
Having maintained a fleet of 6 loaners cars, and driving the occasional customer home when they are all out, this is a monumental event. I've also know auto repair shops and collision facilities with fleets of brand new, leased vehicles, or Enterprise locations onsite. Will this cut your costs, liability and improve the customer's experience?
Will you leverage Uber or Lyft for your customers?
The Pro's
- We have used Uber in the past to take us to a customer's office to pick up their cars. Considering it would have taken another employee out of the shop for almost 1/2 an hour round trip, and we were very busy at the time, it seemed to make sense. Charlie Marlow, CEO at Marlow Mercedes-Werks Inc.
- Lots of possibilities with this, not just loaner cars. Parts pick-up and delivery, shuttling cars to a sublet vendor, etc. Tom Ham, Automotive Management Network
The Con's
- There is an external 3rd party cost involved here that can't be discounted/managed like your own fleet of vehicles can. I think I could go either way. Vinay Ramon, Founder/ CEO - CAARMO, Inc.
- I'd rather have branded loaners and a branded shuttle vehicle with a shuttle driver wearing our colors than to have my clients roll around in random Uber rides. Adam Liu, President at M-Spec Performance
What are your thoughts? Have you leveraged UBER or LYFT in your business? Join the conversation in the LinkedIn.
