We have become very educated consumers. No problem with that, we just want to make sure we are getting the best quality for our money. For me, my routine is to go straight to the reviews after I read the title and look at all the pictures. I’m not alone when it comes to reading and trusting reviews. Over 80 percent of people trust online reviews as much as a recommendation from their friends.
This means reviews are extremely valuable for our businesses. A four or five-star review in the automotive repair industry amounts to an ROI of $50. If that doesn’t get you excited to start receiving reviews. Think about this: about 70 percent of consumers say that they will leave a review when asked.
If you are like me you tend to forget to ask for the review and when you do it falls short of happening because customers’ lives are just as busy. That’s why implementing an automated follow-up process is crucial. Messaging your customers to follow-up in a timely manner is the best way to collect feedback.
Now, we have to talk about poor reviews. Nobody likes receiving a one or two-star review, it is definitely an Oh-No what happened moment. However, negative reviews can be a great help to our business-- If handled properly. When new prospects see negative reviews that have properly responded to in a timely manner. It gives a human element to your business.
Receiving a review on big platforms such as Google or Facebook can be great assets to our businesses. High star count reviews will generate a big ROI. Meanwhile, low star count reviews can still be beneficial to our bottom line if they are handled properly. With that, you are now ready to get out there and start following up with your customers to leave you a review! Don’t know where to start? Get our Guide:
