Having a great website is an important component of auto shop growth. Attracting a steady flow of traffic to your site and keeping visitors engaged and inspired to check in regularly is even more important. After all, there’s no point in crafting helpful blogs about spring maintenance tips or how to prepare a car for winter if no one reads them. One smart way to achieve regular website traffic is to set up blog notifications to alert your contact list that you’ve uploaded new content.
There are three things to consider when setting up these helpful emails. You need to be strategic about when you send out notifications, who you’re sending them to and what email address the notices are coming from. Once you define these parameters, notification emails essentially manage themselves, meaning one less thing for you to worry about.
When Should You Send a Blog Notification Email?
In HubSpot, head to "Content Settings," "Blog" and then "Subscriptions." You’ll see options for instant, daily, weekly or monthly notifications. It’s usually best to click on “instant” so your followers will know as soon as you post something new. If you blog several times per day, an instant notification might overwhelm your subscribers, so a “daily” option would be better.
Who Should You Send Notifications To?
After you set your notification time frame, contacts that opt in will be added to the Hubspot Contact Lists. Note: Be certain to set your notifications parameters in the blog subscription module and on your forms (under “Field Configuration" check the “Make Field Required” and “Make Field Hidden” boxes if desired). This ensures that new subscribers will be automatically added to your email notification list.
Who Should be the Designated Notification Sender?
As with any email, your blog notification emails will come from someone’s email address. Choosing whose email that is presents a great opportunity to make a personal connection with your subscribers. Imagine what a huge impact it would have on subscribers to receive e-mails from the owner of your shop or its lead technician. Your blog posts will be infused with credibility. To set your sender information, head to the HubSpot Email App, click on the content tab and specify a “from” name and email address.
Once you’ve specified the frequency of notification, who will get the notifications and who will be sending them out, there’s one final step. Head to "Content Settings" and turn on notification emails. It's that simple. Follow these steps to ensure your repair shop’s blog posts are read by the biggest number of customers. Repetition is a key component of any marketing strategy, and blog notification emails are a smart, easy way to achieve that.
Learn more on the Hubspot blog: The Anatomy of an Optimized Blog Subscriber Email
If your repair shop could use help revamping its website and could benefit from new concepts, including auto repair shop growth hacking, contact us at Business Actualization. We specialize in helping independent repair shops grow their businesses with savvy and smart marketing techniques.
