If you’re not market and sales qualifying your existing leads, you might be spending precious time on a certain dead end.Learn how to evaluate your marketing qualified leads. With with a targeted auto repair shop CRM plan, you can begin converting marketing qualified leads into sales qualified leads. Take a look at the following tips to better understand how to evaluate your marketing qualified leads, so you can replace the “What if” with “What’s next!”
How to Evaluate Your Marketing Qualified Leads:
1. Ask pertinent questions. If you’re not asking your leads what their needs are, how can you fulfill them? A good salesperson knows that he has to ask, listen, and then provide a solution in order to gain the trust and the business of a buyer. These questions will not only direct your sales and service focus, they’ll assist you in disqualifying a bad lead from the very start.
Once they see your vested interest in their needs, they’ll start telling you everything you need to know to make the perfect sales solution that addresses their concerns. Then you can begin leveraging your marketing qualified leads to increase service sales, all while creating a positive relationship.
2. Get rid of bad apples. If the leads are irrelevant, it’s time to move on. There’s a difference between perseverance and understanding.
3. Nurture your leads. All of your leads deserve first class attention and treatment, however, once you’ve created a definitive list of hot leads, you can really begin to hone in and nurture them, one by one. Whether they appear hot or not, always provide your leads with exemplary customer service so you gain not only their trust, but future auto repair business as well.
Trust is an essential element in any business relationship. When your leads understand that you’ve targeted their needs and provided workable solutions, they’ll be open to discussing service related sales. The key is learning how to master the art of qualifying, leveraging and nurturing your leads.
For more information on converting leads into sales, contact us. We are here to provide you with the marketing tools to revolutionize your auto repair business.
