Facebook isn't just for sharing funny photos, self-portraits and political commentary. Today Facebook is an extremely useful tool for marketing your services toward a targeted audience. This is why your auto repair marketing strategy should include Facebook marketing for business. Although many business owners are aware of the popularity of this social media outlet, not everyone knows how to use Facebook as a marketing tool.
Facebook Marketing for Auto Repair Shops:
- Staying top of mind. Facebook allows your audience the opportunity to learn more about your company, your services, and perhaps any specials that might be taking place. In the past several years, marketing tactics have truly altered the way customers shop and buy. New technology makes it easier than ever for businesses to use social media to connect with their customers, and in turn, make a sale or build a relationship that could blossom down the road. Facebook can also direct customers to a call to action, such as scheduling service appointments or inquiring about an automotive question.
- Remarketing. Once your site visitors are determined, their interests can be targeted with Facebook advertisements that look like regular posts in their news feed. After they have scrolled through a feed of content shared by thier friends, they'll find your business post as if it was shared by a friend. They are more likely to trust the content and engage.
- Building fans. Every business needs a fan club. With Facebook, if a user “likes” your ad, it is shared with all of their friends, family and whoever else is in their contact list. That means you extend your advertising reach for free!
Engage Your Customers Through Facebook
Once you reach your target customers, you’ll have more opportunities to not only advertise, but also connect to build consumer interests, create traffic through posts, and engage your targeted audience in conversation.
Social media ads are where it’s at! As long as you market your audience effectively, you’ll create more leads and will be able to track the progress and success of your social media marketing efforts.
For more information about how Facebook can become an important part of your auto repair shop's marketing playbook, contact us. We employ social media marketing tactics that target your existing service customers on Facebook and tracks them to specific actions, like scheduling a service appointment. We can also build a remarketing list of your website visitors and target them with ads that look like posts in their news feed.
Learn More about our advanced Facebook Marketing Campaigns.
