Replace Your Direct Mail Campaigns with Vehicle Owner Targeted Facebook Ads
Direct mail is quickly becoming a thing of the past. With Facebook reigning supreme as the most popular social media site available, auto repair companies should take full advantage of the advertising opportunities open to them through this channel. With this in mind, here are some of the reasons why you should replace direct marketing campaigns for auto repair with targeted Facebook ads.
Tailoring and Targeting
Facebook offers a flexibility in advertising that few other social mediums currently provide. With targeted Facebook ads for vehicle owners, you are able to tailor your ad content to specific audiences within your local market, such as brand specific owners that are college graduates and have a house hold income above a threshold. With the right ad campaign, you can also aim for specific age groups, making modifications in order to appeal to each specific demographic.
You might also consider an ad strategy focusing on other factors, such as gender; the possibilities are limitless. By directing your ad strategy in this way, you can appeal to a larger variety of audiences, giving you the opportunity to attract new customers for your auto repair services.
Your Time to Shine
Advertising your auto repair company with targeted facebook ads gives you a chance to show off your best services and products. Advertising on Facebook can also guide potential customers to a call to action, where they can easily ask a question, join a mailing list or make an appointment for maintenance or repairs.
Targeting Existing Customers with Auto Repair Facebook Ads
By including existing customers in your Facebook ad strategy, these individuals will see your advertisements in their news feed, just as they would a friend's post. As a result, these customers will have a greater tendency to trust the content in your ad. If the content is engaging, the user is more likely to to take action.
If you are ready to discuss why you should replace your direct mail marketing campaigns with targeted Facebook ads, contact us. Business Actualization is ready to help your auto repair business make the leap forward into social media advertising and boost your customer base.
Learn More about our advanced Facebook Marketing Campaigns.
