What are the Call-To-Actions on your website that are driving conversions? Schedule Service Buttons, Coupons, and Newsletter Sign-up's only go so far. These cover a few stages of the Buyer's Journey. They do not take into account Lifecycle stage or Persona.
Using Ebooks we can create an offer for each stage of the Buyers Journey for each Persona at each Lifecycle stage. Wow, that was a sentence! Let's take a step back, relax and watch the video.
About the Author
Adam Kushner
Adam Kushner grew up in his family’s repair shop and worked every role—from lead tech to operations. In 2013, he founded Business Actualization™ to help auto repair shops grow through marketing that actually aligns with shop realities. Today, Adam leads a team of industry-savvy professionals and continues to consult with his family’s shop, combining deep shop knowledge with progressive marketing execution.
