What are the Call-To-Actions on your website that are driving conversions? Schedule Service Buttons, Coupons, and Newsletter Sign-up's only go so far. These cover a few stages of the Buyer's Journey. They do not take into account Lifecycle stage or Persona.
Using Ebooks we can create an offer for each stage of the Buyers Journey for each Persona at each Lifecycle stage. Wow, that was a sentence! Let's take a step back, relax and watch the video.
