Part 4: Leverage Google Ads for an Auto Shop Lead Generation System With Calculated ROI
Today, Google is the #1 tool for building your business online and getting exposure to help your sales skyrocket. It might seem less intuitive for auto repair shop owners since the cornerstone of your business takes place in person, but it’s essential nonetheless.
As such, it’s important to make sure you use every tool at your disposal to keep new business coming in. To maintain a consistent flow of business, you should try to leverage Google Ads to build a lead generation system with a calculated ROI.
So how do you do this? Well, let’s dive in to find out.
How To Generate High-Quality Leads
First and foremost, you want to set the objectives. How are you going to get from the opening to the sale itself? How are we bringing new customers in through the door to see what your shop is all about?
Once you can answer these questions, you can start crafting a quality outreach initiative that will reach people that fit the criteria you’ve outlined.
You want to ensure you understand your customer base well, and it’s not too difficult to put yourself in their shoes in the auto repair shop industry. Customers want great service, well-qualified technicians, high-quality parts, excellent communication, and honesty above all else.
Customers want to make sure your shop is the farthest thing from that sleazy auto repair shop trope where mechanics make up prices, upcharge, and are anything but honest. But, of course, it would help if you emanated integrity at every juncture.
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When you get into the mindset of your customer base, you can capture the available demand while also working to generate new demand. Branded search campaigns help customers acquainted with your services find out more about your company.
Likewise, non-branded search campaigns are even more crucial because they capture a market searching for businesses and services like yours that are not yet familiar with your brand. Using Google Ads to reach this untapped market will help bring in new customers and sales.
What is ROI, and why is it important?
Google offers so much in terms of tracking your ROI on Google Ads. ROI stands for return on investment and refers to how much revenue you net based on the marketing expenditure you allocate specifically to Google.
Essentially, it’s the sales made from new customers minus the expense of the Google Ads themselves.
When done effectively, it’s estimated that the ROI for an average business implementing Google Ads is 100%, meaning they will net $2 for every $1 spent on advertising. This makes it one of the most effective ways to bring in new business and keep sales flowing.
Marketing can be a world full of shiny objects & distractions. There is so much for Auto Repair Shop operators to consider. While it can be overwhelming, it doesn’t have to be. It should be simplified by focusing only on what’s most important; The Marketing Foundation for an Auto Repair Shop.
Your business needs to have an engaging website, consistent online listings, a steady stream of Google Reviews, a high Google Review count & star rating, and a Google Ads strategy in place to capture customers at the bottom of the funnel. These are foundational elements, like building blocks that work together for you to be found online.
The primary goals should always be to dominate Local Search & saturate the Google Ads market. Until your auto repair shop captures all of the opportunities that Google has to offer, there is no more impactful way to market your business. What's beyond Google Ads to attract new customers? Connect with us to evaluate your marketing foundation and determine if tactics like programmatic advertising are a fit for your auto repair shop.
