If your auto repair shop has a strong paid search marketing strategy, your website probably incorporates both pay per click (PPC) and Google Adwords landing pages. By integrating these pages on your website, you are leveraging the most valuable conversion mechanisms for your business. As with any paid search marketing, you agree to pay each time a prospective client finds their way to your site. The big question is, what then? If you’re paying for people to end up on your landing page and they land there and don’t find it intriguing, they’ll move on to your competitor’s more appealing site. You will not achieve your goal of converting these prospects to customers.
How Video Can Enhance Your Shop’s PPC Landing Pages
If you take away one fact from reading this article, hopefully it is this: Using video on PPC landing pages for auto repair shops can boost a repair shops’ landing page conversions by 80 percent or more. Here are three reasons why video is such a powerful tool in gaining new leads.
- It puts a human face on your business. Customers will be far more likely to trust Joe of Joe’s Auto Repair when they’re able to see Joe, hear him talk and gauge his personality. Video allows owners and employees to show their personality and charm. A great video can build trust and confidence in potential customers.
- You can show them rather than tell them. If you are trying to convince vehicle owners why it’s so important to change their filters regularly, video allows you to show them how filthy neglected air filters get. If you want to encourage people to replace their worn tires, demonstrate the “penny test” (because most probably will not bother to perform it themselves).
- You can explain difficult concepts. The internet attention span is minuscule. No one wants to read a complex explanation of how a catalytic converter works. People will, however, be drawn in to a human presenting a down-to-earth explanation of a tough concept.
Why Google Adwords Video Landing Pages Are So Effective
Google Adwords for auto repair shops is valuable because many vehicle owners in need of repair, maintenance or inspections turn to their computers to find a provider. When they see an Adwords banner that catches their eye, they’ll click on it and end up on a landing page. It either captures their attention or it does not. All of this transpires in mere seconds. Video gives visitors a reason to stay on your page longer. We live in a digital world. When most people see a “play” button, they’re conditioned to click it. If that click starts a visually appealing, funny, informative or quirky video, your prospects’ interest is piqued and you are one step closer to earning a new customer.
Remember: There is a huge difference between Stock Video's and Video Of Your Business and Employees. Opt to create your own original content. A stock video of an actor will not yield the same results as your team on camera.
If you are focused on providing outstanding service to your customers and repairing their cars with skill and professionalism, you are definitely on the right track. Even if marketing isn’t your forte, you can’t afford to ignore it. Fortunately, designing and implementing effective Facebook video ads for auto repair shops, PPC and Adwords campaigns and related marketing is our s. Contact us at Business Actualization. We’ll do what we do best on your behalf so you can focus on what you do best.
