---
title: "Our New Name: Business Actualization Becomes AutoBoost"
description: Business Actualization is rebranding to AutoBoost in 2026. Learn what this change means and how our evolving MarTech solutions are built for auto repair shops.
---

[News & Updates From Our Auto Shop Marketing Experts | Business Actualization™ ](https://blog.businessactualization.com/auto-shop-marketing-news-updates)

# [Our New Name: Business Actualization Becomes AutoBoost](https://blog.businessactualization.com/auto-shop-marketing-news-updates/business-actualization-becomes-autoboost)

 Written by [Kyle Sarnowski](https://blog.businessactualization.com/auto-shop-marketing-news-updates/author/kyle-sarnowski) | Jan 27, 2026 6:30:00 PM

Since 2010, Business Actualization has been dedicated to helping auto repair shop owners grow through our suite of digital marketing services. Now in 2026, we're excited to announce that Business Actualization is transitioning to a new name: AutoBoost.

In our early days, Business Actualization worked as a boots-on-the-ground operation; consulting and helping shops improve their operations alongside marketing efforts. Over time, we evolved to focus exclusively on growing the digital marketing of shops nationwide.

As our company continues to mature, adopting the name** AutoBoost **better reflects who we are today and the innovative services that we offer.

Our company has grown beyond a **marketing agency **into a **MarTech (Marketing Technology) company **as we develop new technologies and software. These developments will be implemented into our advanced marketing solutions, giving our clients more powerful tools.

While our name is changing, we remain committed to our mission: helping auto repair shops grow through strategic, data-driven marketing. As AutoBoost, you can expect the same dedicated team, proven results, and personalized support you’ve always relied on.

To us, this rebrand represents more than just a new name; it marks our commitment to delivering next-generation digital marketing and software solutions tailored specifically for the auto repair industry. We're evolving so we can better serve you, today and into the future.

As part of this transition, our website domain will be changing to [getautoboost.com](http://getautoboost.com) in the coming months.

We're thrilled to begin this new chapter as a company and work to continue delivering the most comprehensive suite of digital marketing tools available to auto repair shops.

[View full post](https://blog.businessactualization.com/auto-shop-marketing-news-updates/business-actualization-becomes-autoboost)

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