These tools will help you understand your digital marketing implementation:
Everyone's an expert when it comes to marketing. Use these tools to evaluate how well your website, social media marketing, content marketing, paid search marketing and directory listings are optimized.
Check Out These Free Resources:
Evaluate Your Digital Marketing
Add your website URL or Business name to these websites and get a free check up of your auto shop's digital marketing.
1. Hubspot Marketing Grader
2. Hubspot Website Grader
3. Moz Local
4. Wordstream Performance Grader
5. Google My Business
Some of these may enter you into a sales process or follow-up email list. Full disclosure, we are a Hubspot Partner.How to interpret the results:
- Hubspot Marketing Grader - A 50 is the average grade for an auto shop, a grade of 70 is the minimum acceptable score.
- Hubspot Website Grader - Again a grade of 70 is the minimum acceptable score.
- MozLocal - There is going to be a lot of work here for most businesses. Consolidate your duplicates. Gain access to anything you can edit and request support from those that you cannot.
- Wordstream - The score is heavily weighted by account actions. Is someone actively working on your Adwords account. Then, is it optimized. You want to be at a score of 50-60 as a minimum, from there it may vary depending on the level of service you have with your account manager.
- Google My Business - Very important for understanding how consumers are interacting with you on Google. Update your listing, respond to your reviews and log in regularly.
Remember, these 5 sites are crucial to understand how your marketing is working for you. Bookmark all of them and check your scores monthly.
