Traditionally many businesses shy away from paid ad campaigns. We explain three types of Adwords, Bing & Facebook Ad Campaigns every business should be running.

Video Transcription (Edited): Traditionally many businesses shy away from paid ad campaigns. Here are three types of Adwords, Bing & Facebook Ad Campaigns every business should be running.

One of the primary campaigns is re-marketing. Re-marketing is following previous website visitors after they leave your website with ads. The benefit is that we pay to get somebody onto the website. Whether it is through a pay-per-click campaign, email marketing campaign, social media ads or posts, and organic traffic. Anything like that. Then they come onto your website. They do not convert, schedule an appointment, nor buy something. They leave, and then we follow them for a period of time with ads; we have all seen this. You know, you go onto Amazon, you look at an item, and then you see that item for the next month or so as you move around onto different websites. This is an example of re-marketing. It is very cost effective because we have already had a touch with that audience. You know, with that person. Also, Google knows that they are relevant and Bing knows they are relevant. It is much more cost effective to then follow them and serve ads to them.

The next type of ad campaign that I feel every small business should be running is marketing to your current customers on Adwords, Bing, and Facebook. This is something that we can do by loading your customer list into the platforms. We are going to find those customers across those platforms, and then serve ads to them. This is extremely cost effective. We can have additional touches, as opposed to just sending email marketing or just having a touch with a follow-up postcard. We can serve them ads digitally, also extremely cost effective, and extremely effective at having all of those marketing touches that we need to have with our existing customers.

The last type of marketing that I think every small business should be doing on Adwords, Bing, and Facebook, is going to be “like” audiences. “Like” audiences is taking those two previous lists that we had of website visitors and current customers, and taking them and building a “like” audience. We look at all the big data points, like their buying habits, the demographics, what kind of websites they go onto, and the purchases that they make. All that big data stuff. Building that audience of those potential customers, and then serving ads to them. It is much more cost effective than a keyword based pay-per-click campaign, or just much more focused than just a broad kind of branding campaign. It is very effective and highly recommended.

Between those three things (your previous website visitors, your current customers, and “like” audiences) you have got a very solid foundation for a marketing campaign across the big three platforms that is very, very cost effective.