Facebook has become one of the most effective marketing tools for businesses across all industries. However, today’s Facebook audiences will be seeing less of business pages they've liked on their feeds, making it more important than ever to use Facebook ads for your auto repair shop. The latest Facebook strategy has removed the emphasis from posting to your Facebook page as a method of reaching more new followers and transferred it to a focus on paid ads.
A Different Way of Doing Things
If you want to continue reaching new Facebook audiences, it’s important to find ways to adjust your social media marketing strategy. With the new changes, it’s critical to purchase Facebook ads for your auto repair shop to effectively reach new people who need your services. While businesses have enjoyed the benefits of free advertising on Facebook by posting to their own pages, it is no longer feasible to consider this as a good source of new customers. Instead, you can expect your posts to only show up on a portion of your followers’ feeds, reducing the overall impact.
Smarter Marketers Are Already Taking Advantage
If you haven’t used a portion of your marketing budget to place ads on Facebook,you could already be missing out on a valuable opportunity. Smart marketers have taken advantage of paid advertising as part of their strategy since before these changes took place, putting their names in front of large Facebook audiences daily. Therefore, it’s important to make the move to using paid ads on Facebook as quickly as possible. While this may require a larger budget, the value will be well worth it, especially if you make use of all the Facebook marketing tools available.
We Can Help
Business Actualization has offered Facebook marketing services to auto repair shops for many years, giving our clients the tools they need to more effectively reach those who require their services. These ads can be a great way to reach segments of an audience based on the type of car they drive, which can have a bigger impact on your return on investment. This is a much more cost-effective method than sending out direct mail, reaching many people who have no need for your services.
When you no longer receive an organic boost by posting on your Facebook page, it’s important to find other ways to attract more visitors. We recommend using the latest in Facebook advertising tools so you can reach customers who have the exact makes you service. Although you must pay for these ads, it is well worth the price when you realize greater conversion rates.
If you’re looking for help with your Facebook ads, contact us. Business Actualization has the experience necessary to create an effective social media marketing campaign that attracts more customers. We offer a free Facebook marketing consultation to show you what we can offer.
