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Successful Inbound Marketing for Today's Auto Repair is About Context, Not Just Content

Posted by Melanie Fortier on Mon, Oct 06, 2014 @ 08:10 AM

In Auto Repair Shop Marketing, auto repair marketing ideas, marketing for auto repair, auto repair marketing strategies, auto repair marketing service

We’ve spent the last several years focusing on content creation for effective auto repair marketing. While this is still important, auto repair marketing strategies require a focus on context above all else. Even if you create a steady flow of high-quality content for your auto repair website, it won’t provide the results you want if it doesn’t reach the right people at the appropriate time. In an online video, Brian Halligan, CEO and co-founder of HubSpot, indicated inbound marketing is the ideal answer for small business, including marketing for auto repair.

Customers Block out a Majority of Marketing

successful-inbound-marketing-is-about-context2-business-actualizationIf you think about previous auto repair marketing ideas, you will quickly see why they are no longer effective. Television commercials can be skipped with DVR technology. Newspaper and magazine subscriptions are down. Caller ID allows people to avoid answering marketing phone calls. This means your auto repair shop marketing needs to take a different approach. It’s now necessary to know where to find your customers, who they are and what type of content appeals to them. This information can help you deliver information in the appropriate context to draw in new customers.

The Advantages of Inbound Marketing

Auto repair marketing ideas now revolve around inbound marketing tactics, providing information for your readers to find when they need it most. These auto repair shop marketing strategies often cost less than older methods of advertising. To effectively attract visitors, you need to use your creativity and expertise, rather than your wallet. With the right content to pull your readers in, you will gain the competitive edge, increasing your social media followers, building your content and enjoying greater returns.

Find the Perfect Auto Repair Marketing Service

Hiring a general marketing service won’t provide the experience necessary to appeal to your target audience. You need a firm with a background in auto repair to fully understand the needs of your customers. To help you find the right company for the job, you need to find someone who is:

  1. A native in the digital market
  2. Uses analytics to evaluate your success
  3. Reaches your followers through various media, including social media, blogs and email marketing

Combined with personal experience in the auto repair industry, you can create a powerful team to develop effective autosuccessful-inbound-marketing-is-about-context-business-actualization repair marketing strategies. The right combination of social media, blogging, web content and other auto repair marketing ideas can put your name in front of as many prospective customers as possible. While marketing automation seems to be the trend, it’s often best to rely on an auto repair marketing service with expertise and a personal touch to help you reach your target audience and generate more qualified leads. Content marketing is still essential, but context marketing allows you to reach your audience when they need it most for the best results.

If you are looking for a company with experience in auto repair marketing, contact us. We are qualified to help you generate the leads you need to help your business succeed.