Part 3: Google Review Generation Using an Automated System for Consistent Review Generation
In a marketplace saturated with alternatives, it’s easy to get lost in a sea of faces doing the same thing you’re doing. So even if you’re the best deal in town, offer the highest quality service, the most knowledgeable staff, or friendliest customer service — none of that is apparent unless the customer walks through the door in the first place.
With this in mind, it’s imperative to capitalize on every available tool at your disposal to solicit new business without being too heavy-handed. A tried and true tactic is utilizing Google reviews, which serve as customer testimonials that let other customers know you are a good deal.
The problem is that getting feedback from each customer who comes through your doors can be taxing and time-consuming. So you’ll need a smart approach that uses some automation to take the burden off your shoulders.
You need a high-quality drip campaign, which will help you increase your Google review generation using an automated system for consistent review generation.
How To Get More Google Reviews?
An automated drip campaign helps engage your customers online before, during, or after the service to let them know what your service will be like, what to expect, and what to do after the service is complete.
The contact should be customized to your business and personalized to your customers, so it feels like an actual correspondence, not just a robot or spam.
Of course, the correspondence must include that ever-essential call to action. In our case, that call to action is creating a Google review vouching for your business. Over time, it establishes the value of your business in a way that doesn’t come directly from you.
Why Are Google Reviews Important?
It’s one thing for you, the business and business owner, to tell everybody all about your amazing auto repair shop. Tell them all the great tidbits about the quality of service, the parts, and how amazing your staff is.
They might believe you, but some customers are tough cookies. They don’t like salesmanship and don’t trust anything you say simply because of your direct association and agenda-driven motivation.
However, customer testimonials in the form of Google reviews provide social proof in a way that you and your staff cannot. This is because it’s customer feedback from people that received actual service from your business.
Because of this, their word is invaluable. You want a great collection of reviews that show you have high ratings from many customers.
Consistent Google Review generation is a critical element to building trust with your customers, improving organic local search rankings, and increasing the probability of customers choosing your business.
Once you have a system in place to consistently generate Google Reviews, your business will gain traction in local search over time. There is no one-size-fits-all timeline on SEO performance for auto repair shops. Each market is unique & influenced by things like the maturity of your business, the geographic location of your business, local competition, etc.
Local search optimization is a long-term marketing strategy that should be paired alongside the most direct-response marketing there is for auto repair shops, Google Ads. In part 4 of our marketing foundation series, we dive into Google Ads for auto repair shops.
