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Customers Should Be the Driving Force of Your Auto Repair Shop Marketing Strategy

Your customers are the most important factor in the success of your business. For this reason, your auto repair shop marketing needs to focus on them and their needs. As you begin analyzing your auto...

In repair shop marketing, Auto Repair Shop Marketing, marketing ideas for auto repair

The Automotive Inbound Vision, Marketing That Works

With my years of automotive industry experience-- first hanging out as a kid and then operating my family's independent repair shop, to growing independent repair shops across the country- I've seen...

In repair shop marketing, Auto Repair Shop Marketing, auto shop advertising

Why did Intuit Demandforce buy Customerlink, an Auto Repair Shop CRM Company?

In April of 2012, it was announced that Intuit was acquiring the SaaS marketing company Demandforce for $423.5 million in cash. Demandforce is a competitor of Customerlink in the auto repair shop...

In repair shop marketing, Auto Repair Shop Marketing, automotive crm, automotive crm emails

Content Marketing vs. Pay Per Click Marketing

Comparing content marketing to pay-per-click marketing is like like comparing sport fishing to large net fishing.

In repair shop marketing, content marketing, small business marketing, advertising, adwords, ppc, google adwords re-marketing

Myths About Content Marketing Part 2: Strategy

Look at the clock. No, seriously, look at the clock on your digital device and see what time it is.

In repair shop marketing, content marketing, small business marketing, Auto Repair Shop Marketing, car repair shop email marketing, automotive crm emails, Inbound Marketing, auto repair shop email marketing

Myths About Content Marketing for Small Businesses

Content Marketing for Small Business = Survival in the Age of Digital Marketing

In repair shop marketing, content marketing, small business marketing, Auto Repair Shop Marketing, car repair shop email marketing

5 Easy Ways To Get Involved With Your Auto Repair Shop Marketing

Auto Repair Shop Owners have to deal with a set of daunting tasks such as;

  • Keeping customers, service advisors and technicians happy,
  • Managing cash flow, inventory, accounting, marketing.

The set...

In repair shop marketing, content marketing, small business marketing, Auto Repair Shop Marketing, auto shop advertising, Social Media

Example: Google Adwords Re-marketing Campaigns for Auto Repair Shops

Auto Repair Shop Google Adwords Re-marketing Campaign Part 2 

In the previous blog, the basics of a Google Adwords Remarketing Campaign, and the power it has to inexpensively rev up marketing for...

In repair shop marketing, small business marketing, Auto Repair Shop Marketing, auto shop advertising, advertising, adwords, google adwords re-marketing, automotive google adwords

Adwords Re-marketing And Traditional Marketing: It's About Alignment

Line Up Your Auto Repair Shop's Traditional Marketing and Google Adwords Re-marketing for Best Performance.

How often do your customers rotate their tires or get an alignment? Not often enough,...

In repair shop marketing, small business marketing, Auto Repair Shop Marketing, advertising, adwords, google adwords re-marketing, automotive google adwords