Consumers are more informed about products and services than they ever have been. That means that the reviews you have can either make or break your business. In an article by a leading marketing platform, 92% of consumers now read reviews online. Out of these people, 40% of consumers will make a decision by reading one to three reviews.
Now, that we have established that reviews are extremely vital to your business let's paint the picture of how we can use them to increase your bottom line! People will largely find your business via smartphone. Here is a quick snapshot of an example of what your customer is seeing.
They may search you by name if they are a returning customer but most likely you will see that they will search “Mechanics near me”, or something along those lines. The takeaway here is the second thing the person is going to see after your business name is how many stars you have and the volume of reviews you have gained. This alone is enough for people to make a decision on if the consumer will want to do business with you.
The beauty about Google is that they are on your side. They have made it extremely easy for the customer to either get in contact with you, find where you are located, get more information about you, or save your contact information.
In the end, customer reviews will help with click-through to your website or with our ultimate goal of calling and setting an appointment for service. People will see your star count and how many reviews you have right after they have read the name of your company. The bottom line is that putting a strategy in place for consistent review generation will increase revenue.
