Use Autologic’s New Subscription Plan to Bring on Additional Car Lines
If you are like most auto repair shops, you specialize in certain makes and models. This strategy attracts more owners of these specific cars, but can also cause you to lose business from customers who also own other types of cars. For auto repair shops that use Autologic, this is no longer a problem. You can continue to specialize in certain vehicles and start to service others with the new subscription plans.
Purchase the Car Brand Coverage You Need
You know you will get a lot of use out of Autologic for the makes and models you specialize in. For that reason, it is best to purchase the software so it is always available to your technicians. While it can be lucrative to specialize in just one vehicle brand, it may be worth considering more than one make to further expand your reach. For instance, some auto repair shops choose to specialize in Japanese cars or German cars instead of just one particular make. You can then decide whether to work on other cars in addition to your specialties so you can better serve customers with different makes.
Rent the Other Car Lines as Needed
Once you have purchased the Autologic software you need on a daily basis, you are able to rent other makes for a shorter period of time, from one week to one month. You are able to rent the software you need on the spot and avoid paying for it when you don’t. For example, if one of your current customers visits your shop with a family member’s car that isn’t the make or model you typically service, you could turn him away or you could log into your Autologic account and rent the software you need. Autologic has coverage for BMW, Land Rover, Peugeot, Citroen, Renault, Jaguar, Mercedes-Benz, Porsche, VAG (Audi/VW/Seat/Skoda), Volvo & Rolls-Royce It is typically in your best interest to pay for the low-cost rental and please your customer than recommend a different auto repair shop or the dealership.
Don’t Make Your Customers Choose Another Shop
Most customers prefer an auto repair shop they can rely on for all their needs. If one car is the make you typically service and their second car falls outside your specialty, the customer probably won't want to find two service shops. If you can’t provide service for both their cars, they are more likely to look for an auto repair shop that will. The opportunity to rent the software you need allows you to meet their needs instead of turning them away.
No company likes to turn prospective customers away. Unfortunately, this happens often in the auto repair industry. Many shops choose specific makes and models to work on in order to save money. With the help of Autologic's software rental plans, you no longer have to choose. You can rent the additional software you require when you need it so every customer can get the repairs and service they expect.
If you are ready to start reaching a broader target market for your auto repair shop, contact us. We can help you expand your customer base through progressive marketing. You could launch a Google Adwords Remarketing Campaign for the Car Line you rent and spike your car count today!
