Unlike Buying A New Car: Google Adwords Re-marketing Has No Devaluation 

It’s true: as soon as you purchase a car and drive it off the lot, the value drops.  According to Kelly Blue Book, the fair price of a 2013 Honda Accord EX, coupe, automatic is between $23,432 and $24,523.

The trade in value for the same car, with 500 miles on it?  $18,843.

That’s more than $5,000 gone, probably the first week you own the car.

Google Adwords campaigns are the exact opposite of buying a new car.  You create one ad and pay a low price per customer action (such as clicking on the ad) for that ad to appear on websites the customer reads.  The ad will also appear on other places online, like in videos, within the Google Ad Network.  The ad actually gains in value.  The more often a customer “drives” their computer, the more they will see the ad. 

Auto repair shop marketing with Google Adwords Re-marketing is a cost effective, targeted way to advertise.  Targeting existing customers as well as prospective customers, in segmented campaigns, allows for very specific messaging.  Are your customers lazy about oil changes?  Design an ad that reminds them about the wear and tear on their car when they don't change the oil.  Do your customers need to remember that you sell, install and rotate tires?  Then roll that ad out.

Implementing Google Adwords Re-marketing starts on your website, but fully implementing its potential requires a planned marketing campaign.

To implement Google Adwords re-marketing for your car repair shop start by installing the tracking code for your chosen Google Adwords Audiences.  Tracking codes, provided by Google, must be embedded on your computer so that individual visitors can be "tagged" and the visit reported to Google.  This way, Google can "follow" them around the internet.  (Kind of like tailgating, but it doesn't help if they go elsewhere on the information super highway.  Your ad will follow them.)

Your audiences can be endlessly segmented.  For instance, you can parse out the audience based on the car brand pages they visit.  Do you service Hondas?  Then, you want to target people who visit pages that talk about Hondas.  You can identify what will drive the customers to your shop (have you been servicing Hondas since they were first introduced to the U.S. market?) then build a specific campaign that resonates with the targeted customer.  As visitors arrive at your site they will automatically be added to your segmented lists by Google.

Installing the tracking code for Google Demographic & Interests does require a change in your website's privacy policy.  Also, the Analytics code change gets you advanced tracking of web site visitors within your Analytics account.

After you build the audiences, the newly targeted customers who visit your site are now incorporated into your Google Adwords Re-marketing service and you can begin creating re-marketing ads to target them.  Image ads allow you to communicate your brand's message at a glance.  These ads are shown throughout the Google Ad Network to the audience list for your re-marketing campaign.  That Honda lover who wants new tires?  They are now on your list, and you’ve created an ad that let’s them know you put tires on Hondas, and have been doing that for more than 20 years.

Google offers some Campaign Strategies on their Help Website.  This brief list has good examples of the power of Google Adwords Re-marketing campaigns.So, why not buy yourself a brand new Google Adwords Re-marketing campaign?  Drive that re-marketing campaign off the lot, and see how the more miles you put on it, the more the value increases.

Need more information about how to utilize Re-marketing? Read our article Adwords Re-marketing And Traditional Marketing: It's About Alignment

Looking for advice on starting your first Google Adwords Remarketing Campaign? Get a free 15 Consultation Today!