Online advertising is an essential part of auto repair marketing. Successfully using Google Adwords marketing services can help you bring in new customers and increase your bottom line. Often times when you are running a PPC (pay-per-click) campaign, you wonder “how do I see if my Google Adwords ads are running?”
Utilizing Google AdWords Ad Preview Tool can assist you in figuring out if your ads are showing up for a designated geographical location and search term. It can also let you know how the ad appears on mobile devices, such as tablets and phones.
How the Adwords Ad Preview Tool Can Help You
The Adwords Ad Preview Tool can help in these ways:
- See if your ad is coming up in search results
- Determine which geographical locations are ads are seen in
- Find out which keyword your ad comes up for
- Learn why your ad isn’t showing
- See how your ad displays on various devices
You can use the Preview Tool without signing into your Google account, but in order to see the diagnosis information, you will need to log in. Then you can locate the ad preview and diagnosis information under the ‘tools’ tab. This is where you will find all the information about the status of your ad and can preview how the ad appears in search results.
When you preview Google Adwords campaigns using the tool you are not adding impressions.
That is significant because if you are always doing searches for your ads but do not click them, it can increase impressions and reduce your overall CTR (click through rate). A low CTR can affect how Google views you ads’ performance. This can result in worse ad positioning and more cost per click (CPCs).
In addition, since Google shows search results based on your history, your ads could eventually stop showing up in your results if you constantly run searches for your ad and do not click it. Google will think the ad is irrelevant to you.
Identify and Fix Issues
If your ads don’t appear in search results, the tool will help you identify and fix the issues that have led to your ad not showing up. Here are some areas to troubleshoot if your ads fail to show up. Most of these can be found under the ‘settings’ tab in the campaign.
- When are your ads set to display?
- What is the status of your daily budget?
- Are keywords from your ‘negative’ list stopping your ad from appearing?
- Do your ads target people in the right location?
- Is your ad properly enabled and not deactivated or paused?
The Adwords Preview Tool is vital when you think to yourself, "I need to verify my Adwords ads are running.” With the tool you can monitor the position of your ad and see how it appears to your potential customers. In addition, you can be sure the data isn’t distorted by numerous searches without clicks.
If you are looking for more information on how to run an effective Google Adwords campaign, contact us. We specialize in auto repair marketing and can help with your auto repair specific PPC campaign strategy.
