June 25, 2020 | by Adam Kushner
How do many car owners determine where they'll go for an oil change, inspection, repair, or other needed service on their car? They pop onto the internet and search with general terms like "service...
March 7, 2016 | by Adam Kushner
It goes without saying that your business has a marketing budget, and the goal of that marketing program is to enjoy the highest possible return on investment (ROI) for each dollar you’ve earmarked...
February 25, 2016 | by Adam Kushner
Marketing for your auto repair shop is different today than it was years ago. Successful marketing has to operate via the information channels people use in our modern world. This is why auto repair...
January 26, 2016 | by Adam Kushner
The automotive repair industry is a competitive one, so your auto repair shop success depends on your marketing strategy. You're competing for market share in an industry that pulls $65 billion...
August 17, 2015 | by Adam Kushner
These tools will help you understand your digital marketing implementation:
Everyone's an expert when it comes to marketing. Use these tools to evaluate how well your website, social media marketing,...
August 4, 2015 | by Adam Kushner
First impressions are lasting impressions. In today’s digital world, your website and your Google maps listing will be many potential customers’ first introduction to your auto repair shop. Because...
July 30, 2015 | by Adam Kushner
It’s a common conundrum facing small businesses: they want and need to market themselves to spread awareness and attract customers, however, traditional marketing approaches (such as purchasing PPC,...
June 20, 2014 | by Adam Kushner
This week a group of Automotive Repair Shop Owners, known collectively as the Independent Automotive Repair Professional 20 Group or IAP20, is visiting Nashville, Tennessee. Members Rod, Tori &...
April 24, 2014 | by Adam Kushner
Comparing content marketing to pay-per-click marketing is like like comparing sport fishing to large net fishing.
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