June 25, 2020 | by Adam Kushner
How do many car owners determine where they'll go for an oil change, inspection, repair, or other needed service on their car? They pop onto the internet and search with general terms like "service...
October 30, 2019 | by Sam Tigyer
A slow season is inevitable in any industry, and the auto repair industry is no exception. However, a slow season is not something to dread, and is actually a great opportunity to grow your shop; one...
December 19, 2017 | by Adam Kushner
SEM or Search Engine Marketing generally means paid advertising. The opposite of SEO, Search Engine Optimization, which focuses on website traffic from organic, or non-paid sources. Inbound marketing...
December 18, 2017 | by Adam Kushner
There is no website platform that performs "SEO" out of the box. There is also no way to put "SEM" on cruise control. So, let's dive in and see what you can do to optimize your website and search...
October 6, 2017 | by Adam Kushner
October 4, 2017 | by Adam Kushner
This article could have been written prior to the round table discussion at the 2017 Ratchet & Wrench Conference, but it would have been incomplete. Incomplete because it would have lacked the input...
September 28, 2017 | by Adam Kushner
The Ratchet & Wrench Management Conference could be compared to a 20 Group meeting environment. Owners of some of the top auto repair shops in the United States gathered together in one place for two...
May 11, 2017 | by Adam Kushner
April 3, 2017 | by Adam Kushner
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