March 30, 2017 | by Adam Kushner
September 26, 2016 | by Adam Kushner
As you would expect from a magazine that has built a following of the top operators in the Automotive Aftermarket, the conference was packed with the best minds in our niche. To say this is a...
September 13, 2016 | by Adam Kushner
Not very long ago the average person working in an office received 100 emails per week. Today that number has climbed to more than 120 per day. The average open rate of those emails was 30.6%. This...
March 5, 2016 | by Adam Kushner
Auto repair shop marketing in today's ultra-connected world is a much more interactive experience than it was in the past. At least, it is for the most successful automotive repair shop's, those that...
January 26, 2016 | by Adam Kushner
The automotive repair industry is a competitive one, so your auto repair shop success depends on your marketing strategy. You're competing for market share in an industry that pulls $65 billion...
November 16, 2015 | by Adam Kushner
You have a social media presence, but so do your competitors. How can you win the race for post views and likes? Your social media strategy should start with your employees. Leveraging your...
August 4, 2015 | by Adam Kushner
First impressions are lasting impressions. In today’s digital world, your website and your Google maps listing will be many potential customers’ first introduction to your auto repair shop. Because...
August 1, 2015 | by Adam Kushner
Have you met Frederick yet? Your auto repair shop lives and dies by booking appointments and keeping service bays full. Frederick is just the guy to fill the voids and keep your cash register...
July 30, 2015 | by Adam Kushner
It’s a common conundrum facing small businesses: they want and need to market themselves to spread awareness and attract customers, however, traditional marketing approaches (such as purchasing PPC,...
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