Phronesis [froh-nee-sis]
noun-philosophy
The habit of making the right decisions and taking the right actions in context, and relentless pursuit of excellence for the common good. Why do it any other way?
About the Author

Adam Kushner
Adam Kushner grew up in his family’s repair shop and worked every role—from lead tech to operations. In 2013, he founded Business Actualization™ to help auto repair shops grow through marketing that actually aligns with shop realities. Today, Adam leads a team of industry-savvy professionals and continues to consult with his family’s shop, combining deep shop knowledge with progressive marketing execution.