Checking your website's Google Site Speed from time to time is a good idea. Regular updates and changes to content, technology, and algorithms can cause your site speed to plummet. Site speed matters. It's a ranking factor, especially in a mobile-first world. So how does your webite stack up?
The basics to ensure a great site speed:
- Optimize images
- Compress code
- Load fewer external scripts
More advanced measures:
- Enable AMP or Accelerated Mobile Pages
- Use HTTP2
- Use PHP7 (Applies to Autovitals and Auto Shop Solutions)
- Leverage a CDN and use caching
The basics should be implemented on your website and Google Site Speed Tool can help you understand if they are being used. AMP and HTTP2 are more advanced and it's important that your website provider has this on their roadmap. If your website is on Wordpress, then you should be using PHP7. Using a CDN should be a given.
You should never stop working to improve your site speed. You can use a tool like Pingdom to continuously monitor your site.
Following the suggestions in the site speed test, and simply replacing some of the files on your website can improve your score drastically.
Need help optimizing your website? We can help, regardless of the provider or platform. Schedule a conversation with us today.
