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How Auto Repair Shop Video Marketing Helps Connect With Customers

How do many car owners determine where they'll go for an oil change, inspection, repair, or other needed service on their car? They pop onto the internet and search with general terms like "service...

In content marketing, small business marketing, Auto Repair Shop Marketing, auto shop advertising, advertising, Inbound Marketing, auto repair marketing ideas, marketing for auto repair, inbound marketing strategy, auto repair shop videos, video marketing

Creating Content For Your Auto Repair Shop - The Real SEO

SEO for a traditional brick and mortar store is dead. Generating real, genuine, authentic content, and focusing on generating and leveraging reviews is important.

In content marketing, Auto Repair Shop Marketing, SEO, Auto Repair Shop SEO

Reverse Engineer Blog Content For Your Auto Shop Website [Video]

The concepts of content and blogging can be overwhelming. Watch a recorded webinar: We discuss how to reverse engineer content for you auto shop blog and website. Keep in mind content and blogging...

In content marketing, SEO, Marketing Assets, blogging

5 Reasons Your Auto Repair Shop Marketing Ideas Should Be Fueled By You

Using the right marketing strategies for your auto repair shop is essential if you to succeed. While many shops turn over their repair shop marketing to an experienced marketing company, it is still...

In content marketing, Auto Repair Shop Marketing, auto shop advertising, Auto Repair Shop SEO

Transforming the concept of Inbound into real marketing assets and effectively managing those assets

Recently, I had the opportunity to spend time with some of the most progressive leaders within the automotive repair industry.   The Independent Automotive Repair Professional 20 Group or IAP20 has...
In content marketing, Auto Repair Shop Marketing, Inbound Marketing methodology, Marketing Assets

The Concept Of Marketing Assets vs. Payments For Performance

The traditional model of attracting new customers to a business involves a monthly payment towards marketing. Businesses tend to approach this in an unplanned manner focusing only on business...
In content marketing, Inbound Marketing, Marketing Assets

Content Marketing vs. Pay Per Click Marketing

Comparing content marketing to pay-per-click marketing is like like comparing sport fishing to large net fishing.

In repair shop marketing, content marketing, small business marketing, advertising, adwords, ppc, google adwords re-marketing

Of Course Placement And Timing Matters For Content Marketing

Imagine the way a grocery store tracks the traffic through the aisles of their store.   If they place a product, say, cans of tuna fish, at three positions and position C has the highest sales, the...
In content marketing, small business marketing, Inbound Marketing

Myths About Content Marketing Part 2: Strategy

Look at the clock. No, seriously, look at the clock on your digital device and see what time it is.

In repair shop marketing, content marketing, small business marketing, Auto Repair Shop Marketing, car repair shop email marketing, automotive crm emails, Inbound Marketing, auto repair shop email marketing