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Transforming the concept of Inbound into real marketing assets and effectively managing those assets

Recently, I had the opportunity to spend time with some of the most progressive leaders within the automotive repair industry.   The Independent Automotive Repair Professional 20 Group or IAP20 has...
In content marketing, Auto Repair Shop Marketing, Inbound Marketing methodology, Marketing Assets

A Solid Auto Repair Shop Website And Inbound Marketing = All You Need

A clean, lean website with inbound marketing is more effective than expensive design.

As a passionate car repair business owner, you most likely obsess about the appearance of your business and how...

In Inbound Marketing, Inbound Marketing methodology, website design

Independent Automotive Professionals visit Nashville, TN

This week a group of Automotive Repair Shop Owners, known collectively as the Independent Automotive Repair Professional 20 Group or IAP20, is visiting Nashville, Tennessee. Members Rod, Tori &...

In small business marketing, Auto Repair Shop Marketing, advertising, Inbound Marketing methodology

How to advertise your business using inbound marketing, first steps.

Inbound marketing is a proven methodology that turns strangers into customers-- no matter what type of business you're in. The strategy of inbound marketing covers all stages, from initial...

In Inbound Marketing, Inbound Marketing methodology