Auto Shop Marketing Blog

Adam Kushner

Adam Kushner grew up in his family’s repair shop and worked every role—from lead tech to operations. In 2013, he founded Business Actualization™ to help auto repair shops grow through marketing that actually aligns with shop realities. Today, Adam leads a team of industry-savvy professionals and continues to consult with his family’s shop, combining deep shop knowledge with progressive marketing execution.

December 5, 2025

The Force of Brand Gravity: How Real-World Operations Amplify Your Marketing

Independent auto repair shops often ask one deceptively simple question: “Can you make the phone ring?” Marketing gets treated like a magic lever, something you pull to increase car count on...

October 31, 2025

When You Never Meet the Service Customer: How Video and Photos Replace the Auto Repair Shop Front Counter

October 6, 2025

Google Search Results For Auto Shops Are Like Traffic on an Expressway - Constantly Changing

September 18, 2025

Your Auto Repair Shop’s AI Advantage: Building a Custom GPT

July 25, 2025

The New Rules of SEO in 2025: What Auto Repair Shops Need to Know to Stay Visible

June 11, 2025

Ranking for Auto Repair Near Me in ChatGPT, Gemini, and Other AI Chat Platforms

March 27, 2025

The Evolving Consumer Journey — And What It Means for Auto Repair Shops

March 14, 2025

Digital Marketing for Auto Repair Shops in a Zero Click Conversion World

February 12, 2025

Boost Your Auto Repair Shop Marketing with Bing Ads on Nextdoor

October 3, 2024

Why Auto Repair Shops Can’t Afford to Wait: Proactive Sales Actions to Keep Your Bays Full

September 25, 2024

Is Reddit the New SEO for Auto Repair Shops? How Reddit is Shaping Local SEO

September 13, 2024

Is Website Traffic a Metric Success: A Car Repair Shop Case Study

September 11, 2024

Are Position Tracking Tools Like SEMRush and Local Falcon Broken?

September 6, 2024

Unlocking the Power of Google Service Ads for Auto Repair Shops

August 27, 2024

The Power of Community Engagement for Auto Shop Success

August 22, 2024

Understanding Auto Shop SEO: Why Consumer Behavior is the Key to Geographic Ranking

August 7, 2024

Similarities Between Transparency in Auto Repair Shops and Marketing Agencies

August 5, 2024

Building Trust Through Transparency: Best Practices for Auto Shop Marketing Agencies

August 5, 2024

Enhancing Transparency in Auto Repair Shops and Marketing Agencies

August 5, 2024

Creating Transparency in Auto Repair By Leveraging Best Practices to Overcome Consumer Perception

August 2, 2024

Optimizing Your Auto Shop Website for Better SEO: Key Insights from Rand Fishkin and Beyond

March 29, 2024

Thriving in the Digital Lane: How Auto Repair Shops Can Navigate the Latest Google Search Updates for Maximum Visibility

March 19, 2024

The Strategic Advantage of Bing Ads for Auto Repair Businesses

March 6, 2024

Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

January 15, 2024

Maximizing Success: Thriving as an Auto Shop Beyond the #1 Spot on Google Search

December 28, 2023

Maximizing Google Ads: Understanding and Achieving Ideal ROAS for Auto Repair Shops

June 6, 2023

How AI Will Transform the Auto Repair Business

April 13, 2023

Understanding Schema Markup and How It Can Enhance Your Auto Repair Shop’s SEO

January 13, 2023

Don’t Gamble With Your Auto Repair Shop’s Google Ad Spend Budget: Choosing a Google Ads Account Manager

January 2, 2023

Presentation: The Marketing Foundation for an Auto Repair Shop

December 29, 2022

The Marketing Foundation for an Auto Repair Shop - Part 4: Google Ads

December 26, 2022

The Marketing Foundation for an Auto Repair Shop - Part 3: Google Reviews

December 19, 2022

The Marketing Foundation for an Auto Repair Shop - Part 1: Websites

June 9, 2022

Don't Google Yourself! How to See Your True Ranking

July 21, 2021

BA's Interview with Bill DeBoer of DeBoer's Auto

June 25, 2020

Social Media Publishing Tips for Auto Repair Shops

June 25, 2020

Professional Diagnostics by an Expert Auto Repair Shop Is Essential

June 25, 2020

Will Digital Inspections Revolutionize Customer Interaction for Auto Repair Shops?

June 25, 2020

How Auto Repair Shop Video Marketing Helps Connect With Customers

October 30, 2019

Marketing For The Inevitable Slow Season In Auto Repair & Service

September 17, 2019

What is Custom Intent Audience Targeting for Google Display Ads?

August 28, 2018

Voice Is The Future Of Search

August 20, 2018

Layout Changes On Facebook

August 7, 2018

Streamline Responding To Customer Reviews With Our New Custom Review Response Templates

July 30, 2018

July 2018 Google Speed Update to the Search Engine Ranking Algorithm

June 22, 2018

How To A Run Next Level Marketing Campaign For Your Auto Repair Shop

May 29, 2018

Mastermind Groups vs. 20 Groups To Grow Your Auto Repair Shop And Our Industry

May 17, 2018

How To Quantify ROI From Review Generation

April 30, 2018

Why Your Auto Repair Shop's Next CRM Will Not Send Emails Or Mail Postcards

April 26, 2018

Why We Are Sponsoring The 2018 Ratchet & Wrench Conference

April 9, 2018

Stop The Scroll And Get More Engagement From Potential Customers On Facebook

April 5, 2018

SCHEMA Best Practices For Local Search Optimization

March 30, 2018

Call Tracking and Recording Best Practices For Auto Repair Shops

March 26, 2018

How To Quantify ROI From Facebook Ads

March 5, 2018

How To Quantify ROI From Google Adwords

February 9, 2018

Get The Best ROI with Google Adwords

February 6, 2018

AdWords Express vs Professional AdWords Management

January 25, 2018

Becoming The Recognized Mechanic In Your Area With Customer Reviews

January 25, 2018

Increase Your Bottom Line With Customer Reviews

December 19, 2017

Google Site Speed: What To Look For On Your Repair Shop's Website

December 19, 2017

Search Engine Marketing's (SEM’s) Low Hanging Fruit

December 18, 2017

Review Generation For Auto Repair Shops: Forget About Third Party Review Sites

December 18, 2017

How To Optimize Your Website (Beyond SEO)

October 6, 2017

Tips On Pictures & Video For Auto Repair Shop Marketing

October 4, 2017

Auto Repair Shop Marketing In Transformative Times

September 28, 2017

The 2017 Ratchet & Wrench Management Conference Is Over, Now What?

June 30, 2017

4 Reasons Local SEO Can Help Your Auto-Repair Shop Get More Customers

May 19, 2017

Youtube Director Makes It Easier Than Ever To Produce Video Content For Your Small Business

May 11, 2017

Make Auto Repair Shop Marketing Interesting - Part 1

April 3, 2017

Creating Content For Your Auto Repair Shop - The Real SEO

March 31, 2017

Marketing For Saab Authorized Service Centers

March 30, 2017

What Worked For Auto Repair Shop Marketing In 2016

March 24, 2017

Google Adwords, Facebook & Bing Ad Campaigns Every Business Should Be Running

March 23, 2017

Common Objections To Recording Video For Auto Repair Shop Marking

December 28, 2016

Are Bots The QR Code Of 2017?

November 11, 2016

Connecting Telematics & Auto Shop Inbound Marketing

October 14, 2016

Get Your Website Ready: There Is Big News From The Googleplex

September 26, 2016

Key Takeaways From The 2016 Ratchet+Wrench Management Conference

September 13, 2016

In Five Years Auto Repair Shop Marketing As We Know It Will No Longer Exist

September 9, 2016

MVIRS Vs. AutovitalS For AN Auto Repair Shop Digital Inspection Solution

August 26, 2016

Hold The Phone! Advanced Lead Scoring Is Here For Your Call Tracking

August 25, 2016

Do Negative Backlinks To Your Website Really Matter?

August 24, 2016

How To Optimize Wordpress (AutoVitals & AutoShop SOLUTIONS) Websites For auto Repair Shops

August 24, 2016

Customer Follow-up For Auto Repair Shops: Demandforce VS. Autovitals

August 23, 2016

Digital Tablet Inspections For Auto Repair Shops: Autovitals Vs. Bolt-On

August 11, 2016

How To Leverage Uber Business In Your Auto Repair Shop

July 29, 2016

Video Is A Must For Engaging And Converting Visitors Into Leads

April 5, 2016

How Inbound Marketing Solutions Help Small Business Increase Their Performance

March 24, 2016

Why Your Auto Repair Shop Needs to Leverage Video Marketing in PPC & Adwords Landing Pages

March 10, 2016

Reverse Engineer Blog Content For Your Auto Shop Website [Video]

March 7, 2016

5 Email Templates For Personalized Auto Repair Shop Service Follow-up

March 7, 2016

The Auto Repair Advertising Platform is Evolving: It's Time to Take Advantage of Inbound Marketing

March 5, 2016

Reputation Management And Collecting Customer Feedback

March 4, 2016

5 Ways You Can Target Your Competition's Customers

February 25, 2016

Video Marketing For Auto Repair Shop - Case Study [Recorded Webinar]

February 25, 2016

How to Complete Local Search Optimization for an Auto Repair Shop

February 1, 2016

Driving Sales Through Inbound Marketing: Bill DeBoer's Bold Moves On Hubspot

January 26, 2016

Why Auto Repair Shops Should Be Evaluating Their Marketing

January 22, 2016

Connecting Sales & Marketing For Auto Shop Growth

January 11, 2016

Email Signatures For Your Team Should Be Consistent & Represent Your Brand - Now They Can Also Be Part Of Your Marketing

January 8, 2016

Auto Shop Stars Manage Their Reputation Through Active Engagement With Customers

December 17, 2015

Smarter Lead Generation For Auto Shops

November 17, 2015

How To Get Free Exposure To Your Facebook Audience By Using Waze

November 16, 2015

Expanding Your Social Media Reach Begins With Your Employees

November 9, 2015

Increase Auto Shop Website Traffic with Blog Notification Emails

October 27, 2015

Project Management & Support Tools For Growing Auto Shops

October 14, 2015

How automotive shops use the Hubspot Daily Prospects Report

October 14, 2015

The digital dashboard is broken: How to cut through the noise and grow your auto shop.

August 21, 2015

Ranking Organically for Keywords Can Take Time; Luckily There Are Ways to Get Some Quick Wins

August 19, 2015

How To Create A Blog Post On Your Auto Shop's Website

August 11, 2015

The End Of The Auto Repair Shop CRM As We Know It

August 4, 2015

10 Tips For a Perfect Auto Repair Shop Photo Shoot

August 1, 2015

Hire Frederick Brings a New Level of Targeted Marketing For Local Auto Repair

July 30, 2015

Growth Hacking Can Provide Your Auto Repair Business With More New Customers, Visibility and Sales

July 30, 2015

In Market Buyer Targeting On Google Adwords

May 26, 2015

How to Respond to Positive as Well as Negative Reviews with Google My Business's Innovative Dashboard

May 15, 2015

Focus On Page Views and Unique Visitors, Not Your Alexa Traffic Rank

May 12, 2015

Responding to Online Reviews via "Google My Business" is a Valuable Tool for Auto Repair Marketing

April 29, 2015

Is Your Auto Repair Shop Website Ready For Google Algorithm's Mobile Focus?

April 26, 2015

Mistakes Auto Repair Shop Owners Make: Waiting To Make A Move

April 22, 2015

Five Ways Your Auto Repair Shop Pay-Per-Click Marketing Campaigns Can Become Derailed

April 19, 2015

Offering A Discount? $25 Will Always Perform Better Than $24.99

April 17, 2015

Why The Automotive Industry Is Wrong About Effective Marketing Strategy

March 4, 2015

Replace Your Direct Mail Campaigns with Vehicle Owner Targeted Facebook Ads

March 1, 2015

CallRail Copilot Is An Invaluable Auto Repair Shop Marketing Tool

February 12, 2015

Page Likes Are Meaningless: Facebook Launches a New Strategy, Forcing Businesses to Invest in Ads to Reach New Customers

February 8, 2015

Auto Repair Shops Should Be Using These Important Steps to Maximize the Benefits of Their CRM Software

February 1, 2015

5 Things Your Auto Repair Shop Email Marketing Campaign Might Be Missing

January 26, 2015

Google Adwords is a Powerful Tool for a Successful Auto Repair Shop Marketing Campaign

January 19, 2015

Your Auto Repair Direct Mail Campaign Should Target All Levels of The Sales Funnel Not Just The Bottom

January 12, 2015

Increase Your Auto Repair Service Sales By Qualifying, Leveraging and Nurturing Leads

January 4, 2015

If You Are Not Taking Advantage Of Auto Repair Inbound Marketing, You’re Losing Qualified Leads

December 31, 2014

Investing in Facebook Marketing For Auto Repair Shops Allows You to Target Existing Customers

December 28, 2014

Critical Marketing Mistakes I Made As An Auto Repair Shop Manager

December 14, 2014

Facebook Ads Can Be Effective at Targeting Your Auto Repair Service Customers, Old and New

December 10, 2014

What Is Facebook Dark Post Advertising And Why Is It So Revolutionary For The Auto Repair Shops?

December 7, 2014

Developing Your Market Rather Than Competing Within It

December 3, 2014

Why I created my own Auto Repair Shop Customer Relationship Management (CRM) system

November 23, 2014

Auto Repair Marketing Ideas: Developing A Relationship With Vehicle Inspections

November 16, 2014

Use the Google Adwords Preview Tool to Evaluate Your PPC Campaigns

November 4, 2014

Why HubSpot And BusinessActualization Are Not At AAPEX

October 6, 2014

Successful Inbound Marketing for Today's Auto Repair is About Context, Not Just Content

September 30, 2014

Auto Repair Inbound Marketing Gives Your Business a Competitive Advantage

September 26, 2014

Should You Be a Driver Or a Passenger When It Comes to Marketing?

September 25, 2014

Collaboration is crucial to the growth of the HubSpot partner community

September 24, 2014

Why I chose to specialize in a niche market for my HubSpot partner agency

September 15, 2014

Business Actualization Is proud to be a part of INBOUND 2014

September 15, 2014

An “Outside the Box” Auto Repair Marketing Strategy Helps You Stand Out

September 7, 2014

The Future of Google Glass for the Auto Repair Industry

September 3, 2014

How will Google Glass create innovation in the Automotive Industry?

September 2, 2014

Customers Should Be the Driving Force of Your Auto Repair Shop Marketing Strategy

July 31, 2014

The Automotive Inbound Vision, Marketing That Works

July 23, 2014

5 Reasons Your Auto Repair Shop Marketing Ideas Should Be Fueled By You

July 15, 2014

Use Autologic’s New Subscription Plan to Bring on Additional Car Lines

July 8, 2014

Your website optimization - similar to building your auto repair shop reputation

July 5, 2014

Transforming the concept of Inbound into real marketing assets and effectively managing those assets

July 4, 2014

The Concept Of Marketing Assets vs. Payments For Performance

June 26, 2014

Business Actualization Hosts Google Glass Explorers Lancaster PA

June 26, 2014

Why BusinessActualization took Inbound Marketing to Nashville

June 25, 2014

SEO verses SEM Part Two: Implementation Starts With You

June 21, 2014

A Solid Auto Repair Shop Website And Inbound Marketing = All You Need

June 20, 2014

Independent Automotive Professionals visit Nashville, TN

June 8, 2014

How to advertise your business using inbound marketing, first steps.

June 7, 2014

Inbound Central PA: Connecting Your Business To Content Marketing

June 2, 2014

SEO verses SEM: If You Want Your Website to be the Cool Kids' Table, You Need Both

May 22, 2014

We Combined Google Partners Connect, Inbound Marketing & Google Glass

April 30, 2014

Why did Intuit Demandforce buy Customerlink, an Auto Repair Shop CRM Company?

April 28, 2014

The State Of Auto Repair Shop Marketing Actualization

April 24, 2014

Content Marketing vs. Pay Per Click Marketing

February 26, 2014

Of Course Placement And Timing Matters For Content Marketing

February 10, 2014

Myths About Content Marketing Part 2: Strategy

January 24, 2014

Myths About Content Marketing for Small Businesses

January 18, 2014

5 Easy Ways To Get Involved With Your Auto Repair Shop Marketing

December 20, 2013

Example: Google Adwords Re-marketing Campaigns for Auto Repair Shops

December 19, 2013

Adwords Re-marketing And Traditional Marketing: It's About Alignment

December 17, 2013

Google Adwords Re-marketing: Nothing Like Buying a New Car

December 4, 2013

2014: The Year To Get SMART About Your Small Business Marketing Goals

December 3, 2013

20 Questions: Create An Auto Repair Shop Marketing Buyer Persona!

December 3, 2013

Identifying Auto Repair Shop Marketing Customer Buyer Personas

May 25, 2013

Automate Repair Order Analysis At The Service Point Of Sale

May 9, 2013

Not Another Article About How To Improve Your Service Department

April 24, 2013

Automotive CRM's for Independent Repair Shops

November 7, 2012

Business Actualization Turns One Servicing Automotive Independents

July 27, 2012

Success With Automotive Repair Facility Marketing

July 4, 2012

Analyzing Your Automotive Business Web Presence

May 22, 2012

Phronesis

May 17, 2012

Always Say Yes

May 7, 2012

Paperless Office

April 30, 2012

Going Green With Your Advertising

April 18, 2012

What are you waiting for to get into the social media game?

April 12, 2012

Your Company On My Phone

April 3, 2012

Can Put Your Business In Front Of 64,913 Potential Customers Per Day!

March 30, 2012

Collecting Time Electronically

March 15, 2012

Never Carry Your Data Again

March 7, 2012